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Research papers

Quantitative market research

When formulating any kind of market research, many phases need to be programmed. First of all one must set the objectives of the research and from these will immediately spring the problem of selecting the sample. This will be followed by the...

Catalogue: The European Marketing Research Review 1969
Author: Mario Nevegna
August 1, 1969
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Citation

Nevegna, M. (1969a, August 01). Quantitative market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantitative-market-research


Research papers

Problems of measurement in industrial market research

The two aspects of measurement of industrial markets considered in this paper are the choice of estimating methods and the use of sampling techniques. There are of course other measurement problems; particularly concerned with the reliability of...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: V. C. Nolan
June 15, 1962
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Citation

Nolan, V. C. (1962a, June 15). Problems of measurement in industrial market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-measurement-in-industrial-market-research